A sales and workflow management system competitor of Pipedrive
SaaS
CRM
Workflow Management
We built a highly-customizable, user-friendly sales pipeline. Coraly introduces a new approach to workflow management, data integration, and process automation.
OVERVIEW
Coraly
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We crafted Coraly to increase sales efficiency. It improves on outdated, inefficient systems. It's dynamic. It's advanced. It's a revolutionary sales pipeline, redefining how businesses approach sales. Coraly empowers users to track, organize, and optimize their sales processes.
PLATFORMS
Web
STARTED IN
2021
COMPANY
Push SRL
COUNTRY
Italy
Out With The Old, In With The New
Addressing Inefficiency in Traditional Software Systems
Our partner had many challenges. Manual workflows, disjointed workflows, collaboration issues, lack of insights into sales performance. It lacked key functionalities, speed, and customizability, and the initial platform was not scalable at all.
They needed a comprehensive solution to streamline processes, foster collaboration, and provide insights.
BEFORE <-
1. Inefficiency in Workflow Management
Disjointed processes in traditional software systems can slow down operations, affecting productivity and business growth.
2. Lack of Real-Time Insights and Customization
Traditional platforms often fail to offer the necessary tools for sales performance analytics. They lack customization capabilities to support diverse business operations.
3. Outdated Software Infrastructure
Outdated software that cannot handle large data integration needs slows down business processes. Such infrastructures lack the agility and scalability essential for modern business operations.
AFTER ->
"The software we had in use was out of date, it was hindering our whole process. We had to get an upgrade, a platform that would easily cope with our massive data integration needs and our team's dynamic workflow.
Lasting Dynamics created a customized solution that met and exceeded our expectations. Furthermore, working with them was a really enjoyable experience."
Product Owner @ Push SRL
The Solution
A mix of Agile teamwork and experienced software architecture design was the best way to revitalize Coraly and kick-off the development
In addressing the challenges of the Coraly project, Lasting Dynamics dedicated an Agile team skilled in simultaneous refactoring, new development, and bug resolution. This strategic approach revitalized a platform initially hindered by its prior development, transforming it into a robust, production-ready solution.
Our team's collaboration with the client's product owner enabled a responsive and iterative development process, aligning with evolving business goals. This synergy led to a successful three-year partnership, marked by the release of significant new platform versions every quarter, effectively supporting the client's sales team and business operations.
Before
Coraly's original version contained several issues that limited its effectiveness in sales management. A traditional, rigid structure lacked the customization capabilities crucial for diverse business operations.
The platform not only had structural and coding issues, but an old UI and an inefficient UX.
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After
The redesigned platform introduces a huge amount of customization. It lets businesses tailor workflows to their exact needs. This adaptability ensures Coraly aligns with diverse organizational structures and processes.
Our focus on a sleek and easy-to-use design makes navigation smoother and improves the user experience.
Bid farewell to inefficient systems. Invite in a new era of digitalization.
Lasting Dynamics creates quality software solutions that help you grow + scale your business. Reach out and tell us about your project. Our team has you covered.
In this project, we focused on developing a highly customizable workflow. Businesses can thus tailor processes according to unique requirements. This flexibility allows the platform to adapt to specific users and organizations.
Defining and modifying phases. Integrating personalized filters and views. Coraly puts the power of pipeline customization in the hands of its users, fostering a personalized project management experience.
Seamless Navigation with a User-Friendly Board
Critical to our strategy was creating a system fostering collaboration and user-friendly navigation. We introduced a clean and intuitive board. It ensures a seamless onboarding experience for users of varying technical backgrounds.
Coraly's commitment to user-friendliness not only streamlined processes but also maximized engagement. This approach facilitates a positive and productive user experience.
Efficiency Redefined with Automation
Coraly empowers any team to focus on strategic decision-making and relationship-building. Lasting Dynamics' developers implemented an automation feature to take care of routine tasks. Follow-up emails. Updating lead status. Triggering notifications. This tool creates a more dynamic, efficient, and responsive sales environment.
Did you know that...
70% of our clients turn to us following bad experiences with previous dev teams. Clients seek the expertise and reliability that Lasting Dynamics is known for.
It's a common story in tech: ambitious projects derailed by inadequate development teams.
At Lasting Dynamics, we've become the go-to experts for salvaging such projects. We boast years of experience in reviving and reinvigorating troubled software initiatives. Annually, our team rescues the entrepreneurial dreams and careers of many small-medium and large enterprise decision-makers.
Previously, our clients had been trapped in development nightmares. Teams were improperly analyzing software requirements and not respecting deadlines. Clients would receive buggy products with many regressions.
Where does our recognition in the market as a quality-driven solution come from? It comes from consistently meeting and exceeding the complex demands of software development. What sets us apart is not just our technical expertise. It's also our commitment to transparency and fairness in every collaboration.
This ethos has surprisingly made us more cost-effective than many 'budget' providers.
Our company stands out in our industry for a few reasons. We never miss deadlines. We maintain agreed-upon pricing. And we employ skilled professionals who engage in intricate work daily. Our operation is direct and hands-on; our team doesn't act as mere intermediaries. We avoid the pitfalls of haphazard code, ensuring we handle every aspect of a project with the utmost care and professionalism.
With Lasting Dynamics, your software project is our software project – it's a mission to uphold our standard of excellence in the IT world.
Adaptable Data Architecture
We've integrated support for both relational and NoSQL models. This unique, hybrid, custom data structure empowers users to define data types and structures according to their needs.
Our experienced RDBMS and NoSQL engineers have skillfully designed a flexible data structure. It accommodates various usage scenarios. This adaptability enables Coraly to serve a wide range of businesses and industries. Too, the system evolves alongside businesses' changing needs.
Seller Hierarchy Explained
Within Coraly, we simplified the construction of a vendor hierarchy. It offers a visual representation of organizational structures and roles. This hierarchy associates sellers with specific processes, enhancing collaboration and transparency. Coraly empowers users to create a dynamic vendor hierarchy, reflecting their organization's complexity.
Redefining Sales Management in a Competitive Era
Coraly transforms sales management for companies in today's fiercely competitive business landscape.
We haven't just addressed the limitations of outdated systems. We've engineered a comprehensive solution that increases sales efficiency.
Going head-to-head with giants like Pipedrive and HubSpot, Coraly emerges as a powerful alternative. It has user-centric design and functionality at its core. Our intuitive user interface ensures easy onboarding for newcomers while optimizing feature use.
Coraly isn't just a tool; it's a dynamic force for growth and innovation. Coraly equips businesses with a strategic advantage in the intensely competitive modern market. It is able to handle very complex data structures and safeguard finances by focusing on system safety. Coraly creates an efficient, high-performance, secure, and data-regulated environment for sales teams.
Team Composition
A group of talented minds united for the success of the app
2
x
Project Manager
Senior
3
x
Front End Developer
Senior & Intermediate
2
x
Back End Developer
Senior & Intermediate
1
x
UI/UX Designer
Intermediate
2
x
Quality Assurance
Senior
Architects of Modern Sales Solutions
Despite its modest size, this project's Lasting Dynamics team achieved remarkable success. We transformed a project initially plagued by poor execution into a reliable, intuitive tool. This work involved a complete redesign of the database and API, leading to a web app known for its stellar performance and easy-to-use design.
TypeScript
Apollo Stack
GraphQL
Node.js
Express.js
PostgreSQL
AWS
Your Software, Our Expertise: A Hassle-Free Approach
Simplify your software journey with Lasting Dynamics. We handle the complexity of administrative tasks, ensuring your software runs seamlessly while taking care of all the paperwork. Ease, efficiency, excellence – that's what we bring to your business.
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Data Protection and Privacy Standards
Data security is our top priority. We abide by international and local data protection laws, taking thorough measures to keep your data private and secure. Our team is committed to building trust and transparency, offering you a secure platform that respects user privacy. All while adhering to PCI DSS, CCPA, and GDPR standards.
Intellectual and Commercial Property Protection
We highly respect your unique assets. Through our development agreements, we ensure the smooth transfer of all work to you when the project is complete. That transfer includes code, designs, and intellectual property. This commitment guarantees that you maintain full control and ownership of the solutions we create.
Speak Your Users' Language
To connect with international users, effective language localization is crucial. Our expert team does more than simple translation. They ensure your web application is culturally relevant - and contextually accurate - for each target location. From interface text to multimedia content, we carefully address regional differences. Thus, your message becomes universally appealing.
Real-time Data Tracking and Insights
Ensure constant oversight of your platform's performance. Use our advanced data tracking and monitoring services. Gain immediate insights. See how users behave and interact. Make informed decisions and quick adjustments for ongoing improvement.
Actionable Data Analysis
Dive into your data with our thorough analysis services. We transform raw data into insights you can act on. Understand your users better and find opportunities for growth and improvement. Our detailed data analysis empowers you to make well-informed decisions.
Making Tech Easy for You
Navigating the tech world can be complex. We make it easy. Trust Lasting Dynamics for straightforward, quality solutions.
